Peter Shokeir | [email protected]
The Municipality of Jasper is rebranding to give itself an updated visual identity, which includes a new logo, updated brand colours and a new website.
Council and municipal staff unveiled the new logo in Council Chambers at the Library and Cultural Centre on April 27.
鈥淭hese milestone additions will, I think, go an immensely long way to modernizing and standardizing communications on behalf of the Municipality of Jasper,鈥� said Mayor Richard Ireland during the unveiling.
The old logo was first introduced in 2004, following the municipality鈥檚 creation in 2001.
鈥淪ince then, it鈥檚 the one and only logo we鈥檝e ever had, so it鈥檚 time for a chance, time for refreshment,鈥� Ireland said.
For the past several months, the Communications and Community Development teams had been engaging with mayor and council, staff and community groups to design a refreshed visual identity and new logo, and develop a more accessible website.
鈥淲e asked them to think about what living, working, playing in Jasper meant to them, what made Jasper unique, what continues to make the Municipality of Jasper unique and what our logo and our visual identity might look like and what the colours might help convey the sentiments that they share,鈥� Ireland said.
The feedback indicated that Jasper sets itself apart with its sense of community, its authenticity and its laidback, natural atmosphere.
The colours identified were similar from all of the focus groups and included blue, greens, glacier and turquoise.
Ireland said there was a desire for the logo to have 鈥渁 clean, simple, distinctive look,鈥� and they ultimately settled on a triangle shape as it was the shape of a peak.
The new logo is already being used electronically, but the municipality says it will take time re-brand municipal signage and assets.
The new website, meanwhile, is designed to have a more accessible and inclusive lens, and it also includes a community calendar.
