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"It's a collective thing. It's not something that is singularly owned by Tourism Jasper. We're facilitating it. We're taking the lead on it to make sure that it's not just another strategy that sits on a shelf and collects dust."

The program enables 34 select communities to attract and recruit newcomers as a way of helping address local labour needs while also settling newcomers into the country.

Staffing shortages have affected economic growth, and local employers have reported significant vacancies. It doesn’t help that the fickle weather is a major contributor to the economy.

"In park visitation, numbers have been steadily increasing over the last three years, so there's really no indication that that trend won’t continue."

Pattie Pavlov isn’t out the door yet, nor does she plan to lose sight of being involved in the community.

Jasper Municipal Council will maintain the tax rate ratio between residential and non-residential for 2024.

The Ice Odyssey is a two-hour tour for groups of 14 people or less that uses small all-terrain explorers to guide small groups to the Athabasca Glacier.

The final cost of the pipeline was five times higher than its original estimate.

"JPCC is YOUR voice at the table with all levels of government and provides you with networking opportunities to talk about what matters to you, your business, and our community."

Mondi intends to invest in a new kraft paper machine capable of producing 200,000 tonnes of kraft paper annually for sustainable packaging solutions.